AliExpress shows you a product's star rating in large type and the seller's rating almost nowhere. Yet the seller is the bigger risk: a good product from a store that ships late, substitutes variants or disappears is still a bad order. This guide shows exactly where the seller's numbers are, how to read them on the scale the marketplace actually uses, and how an extension like AliScore turns them into a single trust score on the listing page.
Where the seller's numbers are
On any product page, find the store block — usually just below the price or beside the product title, showing the store name and a small logo. What it shows varies by region and by page layout, but you will typically see some combination of:
- Positive feedback percentage — the share of feedback the store received in a recent window that was positive.
- Followers — how many buyers follow the store.
- Years or "opened" date — how long the store has existed. Not always shown.
- Badges such as top-brand or platform-fulfilled labels.
Click the store name to open the store page. The feedback rate and follower count are usually in the header there, and a "Feedback" tab lists individual ratings across the whole store, not just this product.
Step 1: Read the positive feedback rate — strictly
This is the number most buyers misread. On a five-star scale a 90% score sounds fine. On AliExpress it is poor, because almost every store on the platform sits between 90% and 100%. The distribution is so compressed that you need to stretch it out to see anything:
| Positive feedback | What it means on AliExpress |
|---|---|
| 98% – 100% | Excellent. Buyers rarely have a complaint. |
| 96% – 97.9% | Good. Normal for an established, well-run store. |
| 93% – 95.9% | Average. One buyer in twenty-five is unhappy — read the negatives. |
| 90% – 92.9% | Weak. Complaints are frequent; buy only if nobody better sells the item. |
| Below 90% | Avoid. |
AliScore encodes this by mapping 85% to a trust score of 0 and 100% to 10, so the difference between a 94% store and a 99% store is a visible gap rather than five percentage points.
Step 2: Weigh the follower count
Followers are the closest public proxy for a store's age and repeat business. The scale is logarithmic in practice — the difference between 50 and 500 followers matters far more than the difference between 50,000 and 500,000:
- Under 100: new or unproven. Treat as no history.
- Hundreds: a small store with some repeat buyers.
- Thousands: established. Years of sales behind it.
- Tens of thousands and up: a major store. Volume, not necessarily quality — read the feedback rate too.
AliScore scores followers on a log curve for exactly this reason: it rewards an established store without letting a mega-store buy a perfect score on volume alone.
Step 3: Combine them, in the right proportion
Feedback rate says how buyers felt. Followers say how many buyers there were. The first matters more. AliScore weights them 70% feedback and 30% followers to produce a 0–10 seller trust score with five plain labels: Trusted, Reliable, Fair, Caution and Risky. If you are doing it by hand, the equivalent rule is: a weak feedback rate is disqualifying regardless of followers; a small following is a caution unless the feedback rate is excellent.
Step 4: Read the feedback, not just the rate
Open the store's Feedback tab and sort by most recent, then by lowest rating. You are looking for:
- Recency. A 98% rate built two years ago says less than a recent run of one-star reviews.
- Repeated complaints. One "wrong colour" is noise. Five is a process failure.
- Shipping versus product. Slow shipping complaints are common and mostly not the seller's fault. "Not as described" and "never arrived, no reply" are.
- Seller replies. A store that answers negative feedback with a solution is a store that will answer you.
Step 5: Cross-check with the product's own review history
A trusted store can still list a mediocre product, so finish with the listing itself: how many reviews, how many negative, what the negatives say. The rating system guide covers reading those numbers, and the fake review guide covers judging whether they are genuine.
Using an AliExpress seller rating Chrome extension
Everything above is on the page in public numbers, which makes it exactly the kind of check a seller check extension should do for you. A good AliExpress seller rating Chrome extension reads the same store block you just did, every time, without you clicking through. With AliScore installed, an AliExpress product page shows:
- A seller trust score from 0 to 10 with its label, next to the product's own 0–10 score, so a good product from a weak store is visibly that.
- Warning signs named in plain English — including "seller trust is 4.6/10: this store's feedback and following are below what an established AliExpress seller looks like" when the store falls into the Caution tier or worse.
- The review split, positive against negative, drawn from AliExpress's public review statistics, plus the review count that the score was dampened for when it is under ten.
The formula is not a secret. It is written out on this site, and the score is computed in your browser from the page you opened. No account, no tracking, only on AliExpress.
Summary
Find the store block, click through, read the feedback rate on the strict scale (97% and up is good, under 93% is not), weigh followers on a log scale, and let the feedback rate dominate. Then read the recent negatives and check the product's own reviews. Or install the extension and read a single number — either way, you will have done the one check most AliExpress buyers skip.
Spotted a mistake or something out of date? Mail anwarazim03@gmail.com with the URL — one person maintains this and reads every message.